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Retail
Meaningfull design with impact
Retail – Where packaging can make a difference
In the crowded retail environment and all the various categories, standing out amidst the visual noise can feel like a challenge. With countless brands competing for attention, it’s essential to cut through the chaos, keep it simple and create absolute stand–out.
Being bold, brave and sometimes audacious. Unexpected but always by sticking to your core.
Rather than competing with others, we help you showcase your unique strengths.
Don’t compete excel.
By identifying what sets your brand apart, we explore on new directions for your brand to create a powerful and brave identity with impact that lasts
"From private label to private brand"
When you’re asked to create a new brand there’s always a sense of excitement. When that new brand has to replace 3 private labels that are currently sold at 13 retail formats in The Netherlands the excitement only grows. As does the amount of challenges you face.
But never one to shy away from a good challenge Brandnew set out to create a brand that shakes up nearly every category. A brand that connects and actually touches consumers. A brand that doesn’t just represent 13 retail formats, but one that belongs to us all. A social and flexible brand that moves effortlessly between categories, products and trends. That brand became G’woon.
What did we do?
- Brand strategy
- Naming
- Visual identity
- Packaging design
- Brand activation
Award
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What did we do?
- Visual Identity
- Packaging Design
- Tone of Visual
"Product is my hero"
Plus Supermarket asked Brandnew to be thé brand architects building a new future proof brandhouse. Strategically a challenge, matching the unique position of the Plus retail brand; Good food, good times. A fine brand house that touches upon unity and diversity in all private label categories..
Is it about the private label or about the product? Based upon the ‘Goed eten’ Plus philosophy we choose to put the product first. My product is my hero. My moto; everything I do, I do with love and attention. I search for the most tasty and most beautiful product. The superlative of good. You simply can taste, smell, feel, hear and see it. All my senses are tickled.
And it shows on all of the product ranges in this new house, my private label. The visual ID of this renewed private label groceries we funnel these experiences by framing sensory experiences. The camera is so close on the product that you are really hit. Crispy crackers, jummy icecreams and satin soft detergent. The impact is clear. A fascinating private label that touches the heart of consumers. Competitive among the big dutch retailers and strengthening the position of Plus.
- Brand Strategy
- Visual Identity
- Packaging Design
Additional Cases
In a crowded marketplace, your brand deserves to be seen and celebrated. With Brandnew’s targeted strategies and creative expertise, we’re here to guide you in transforming the battlefield of confectionery into a vibrant landscape where your brand stands out confidently. Let’s embark on this exciting journey together and explore the limitless possibilities for your candy brand!
